note from the founder
Our Story
When I started this brand in 2021, my dream was simple yet profound — to create clothing that feels authentic, rooted in tradition yet made for the modern woman. What began as a vision in the scenic hills of Mount Abu, Rajasthan, has blossomed into a celebration of timeless craftsmanship and contemporary style.Our brand was born from a deep appreciation for India’s rich textile heritage and a desire to bring that legacy into the wardrobes of today’s women. Every collection tells a story — one of breathable cotton fabrics dancing in the Rajasthan breeze, elegant prints inspired by our surroundings, and traditional block prints reimagined for modern sensibilities.
our vision
To become a globally recognized brand that redefines contemporary Indian fashion by seamlessly blending traditional craftsmanship with modern design. We envision a world where every woman feels empowered to express her authentic self through clothing that celebrates both comfort and elegance, proving that heritage and modernity can coexist beautifully.We aspire to set new standards in the fashion industry by demonstrating that breathable, sustainable fabrics and timeless designs can be both stylish and accessible. Our vision extends beyond creating beautiful garments — we aim to build a community of confident women who value quality, individuality, and conscious fashion choices.
_Isha Saini